SAVE A PUBLISHER FILE FOR MAC HOW TO
Matthews: The only problem is fonts really, and that is because of PC fonts versus Mac fonts and customers not knowing how to embed fonts-even though I have gone over it hundreds of times for the same few customers. Markzware: Have you encountered any problems with conversion? And if so, what types of issues have you run into? Matthews: PUB2ID makes it very easy to deal with these files from customers. How does it enable you to bring Publisher files into InDesign, and is the process easy/seamless? So tell me how PUB2ID has worked for you. Markzware: Your creative tools of choice are those within Adobe’s Creative Suite 3. The PUB2ID plug-in has allowed me to stop booting up the PC for that one job a week. Matthews: We have around 10% of our customers who use Publisher. Have you run into that problem a lot, and if so, how has the acquisition of PUB2ID enabled you to avoid those types of conversations? Markzware: You and I both know that Publisher files are anything but “print friendly” or “print ready.” But it’s often hard to explain that to a customer who doesn’t quite understand the nuances of what a “print-ready” file consists of. Now we don’t worry when a Publisher file comes into the shop. We have tried to steer away from Publisher files until I purchased PUB2ID. We bought it because we were having an increase in the number of files coming from Publisher. Matthews: We purchased the plug-in in the first week of January 2008. When did you buy that application, and what prompted you to do so? Do you get a lot of clients who bring in Microsoft Publisher files? Markzware: I understand that you purchased Markzware’s plug-in PUB2ID. Matthews: We have offered guidelines and how-tos on how to get files press ready, but they don’t follow through, and it’s easier for us to just fix the job than with the customer to embed fonts or stop using RGB Markzware: Do you provide your customers with any guideline on preferred file formats and instructions on how to set up their content files so that they’re easier to process through prepress-and ultimately to print?
SAVE A PUBLISHER FILE FOR MAC PDF
We prefer to receive PDF files ready to go to press, but most clients do not know how to create a PDF. Matthews: We mostly get Publisher files from clients that are at home designers. Markzware: I would imagine that you see a lot of different file formats coming into the shop-folks bringing you content that’s been created in everything from Photoshop and InDesign to Microsoft Word and old versions of PageMaker, correct? What types of file formats are most popular? And what types of file formats do you prefer to receive if at all possible? That is how we get new customers, good word from existing customers. Our shop is mostly known for customer service. Matthews: Our most popular are brochures and business cards. Out of all of your services, which tends to be the most popular print products you offer? Similarly, is the company known for any particular specialty? Marzkware: Progressive Printing offers a wide range of commercial print project-from brochures to business cards, posters to postcards.
Matthews: About 60% of our clients are in the Martinsburg area. Markzware: Is Progressive Printing’s clientele mostly local to the Martinsburg area? Or does your client base extend beyond the local market? Markzware followed up with Matthews some months later to find out how the application had helped solve some of the conversion problems he’d been facing when dealing with Microsoft Publisher files, and he was gracious to share his thoughts: Long plagued by Microsoft Publisher files submitted by a typical (in the commercial print world) customer base that’s ill-equipped and uneducated in the process of preparing digital content for print, Matthews discovered Markzware’s PUB2ID plug-in.
Dave Matthews heads up the prepress department at Progressive Printing, a Martinsburg, WV commercial printing facility.
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